The temptation to write something about loving or hating ran deep this afternoon. I was at the Piccadilly end of Regent Street in seach of the Marmite pop-up store and in truth, I loved it. Two floors of nostalgia in celebration of a yeast-based spread wouldn't be the first thing that you might think of when deciding how to use an empty store unit.
And yet here it is, a store devoted to the breakfast and teatime condiment, complete with a pyramid of Marmite jars and a turntable on which jars of the black stuff rotate endlessly. Its product, ranging from toaters and tea towels, to branded bread bins and, of course, Marmite jars, is on the ground floor, while upstairs, there's a 50s-style tearoom where you can enjoy Marmite fingers with a cup of tea.
Only open till Christmas, this store, at 82 Regent Street, is worth a visit if only to admire the multi-coloured Union Jack at the back of the ground floor (with Marmite at its centre, natch), created by Royal College of Art graduates.
Go now
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