The word 'community' is much over-used and when seen in the context of a shopping centre is generally a shameless piece of marketing flimflam. Little surprise therefore to have seen this in the Whiteleys shopping centre in Bayswater. OK, there are a handful of pop-up stores that have opened on the scheme's first floor, but does this constitute a "community"?
Probably not. Especially when it is considered that three out of the four pop-ups that have made it over the starting line here are owned by the same company. It does also make you wonder about the nature of popping-up. If the name is any kind of clue, then, by definition, a pop-up store can never be part of a community.
Perhaps I'm missing something. But I rather think not.
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