Thursday 3 December 2009

Not a Colette store




Went to Brick Lane yesterday, supposedly on the promise of a Colette pop-up shop. For those not in the loop, Colette's a fashion store in Paris famous for being famous - for some of its clothes and for a broad range of ephemera. It also has a bar that serves just mineral water - or at least it used to have.
Back in London however, arriving at the address marked out as the Colette pop-up, it turns out to be a space in the former Truman brewery which has been comandeered and turned into the "Cube Store". Step inside, and this considerable space is home to series of red geometric installations, some of which contain objects "selected" by Colette, as the blurb says. So this is it, the fashion store as curator and as adjunct to a Nissan car launch, which is what this space is really about.

It's only around until Christmas, so go visit, but don't expect a Colette pop-up store. This is a spratt to catch a mackerel, or some such.

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